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Your book might be an awesome read for you and for your editors, but call it human psychology: people first look at the cover. If your cover is not good, people don’t buy your book (until and unless you tell them about the plot). However, if your book has a visually attractive cover: one which resonates with them, as well as with the story – in that case they are sure to purchase your book. They might even make your book their all time favorite.